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What To Know About Investing in LUUM, the Startup Revolutionizing the Lashes Industry

Everything you need to know about investing in LUUM, the company combining beauty, A.I., and Robotics.

Robotics and automation are slowly making their way into most areas of our lives. Automation can increase productivity, be a force multiplier for an existing workforce, and even cut costs. It’s a win all around because it allows jobs that might have traditionally lower wages to increase output and, thus, potentially create higher-paying jobs. However, when we think of automation and robotics, most people immediately go to manufacturing. This is because it’s been around in this area of the world for quite some time, and it’s been incredibly effective. Robotics has only recently started to make its way into the everyday retail market. Some examples of this are robotics being used in restaurants, retail kiosks, and now, the lashes industry.

LUUM makes eyelash extension robots designed to integrate into existing salon spaces to work alongside lash artists. It’s a pretty simple idea but could have vast implications for the lash and salon industry. As margins for retail businesses continue to get thinner with increasing costs and wages, new solutions will be needed in order to stay competitive and profitable. LUUM aims to solve that with its patented robotic solution.

LUUM also plans to implement the technology into LUUM-branded salons. The initial plan is to roll their technology out to leading beauty retailers, spa chains, lash-service providers, luxury hotel chains, and high-end hospitality destinations. LUUM’s secondary plan of action is to branch out into their own LUUM-branded salons for additional revenue streams and implementation.

It’s no doubt this is a concern for anyone wanting to utilize this product or looking to invest in the company. Fortunately, LUUM notes the process is safe and efficient. LUUM’s robot uses computer vision to analyze each client and adjusts in real time, pausing when it detects motion and resuming when the client is still. The robot uses small plastic wands that fall away if they come in contact with anything other than the lash. Between the highly calibrated nature of the robot and the machine vision used to style the lashes, it’s seemingly very safe.

It’s very simple to invest in LUUM. Simply go here:

then look over the relevant materials. If you believe the company is worth investing in, then simply click the “Invest Now” button in the top right corner and follow the prompts.

Most notable is the number of executives from top beauty brands currently investing in LUUM. Ulta, Lancome Paris, Rodan+Fields, and several more have invested in the company.

While this doesn’t necessarily guarantee success or anything, these can be great partnerships they can leverage to help get early traction. For example, Ulta Beauty has over 1300 stores in the United States, and these partnerships can potentially be leveraged for rapid growth.

While they are still in the product development stage, they are performing waitlist-only, revenue-generating lash job appointments. While this might not produce a substantial amount of revenue, it does show there have been significant strides made in product development, and they are in the later stages of product development.

Lastly, they do own patents to protect this technology, allowing them to be a first mover in this field. A good patent portfolio can be a massive asset, especially in a field as new as this. Developing a product and finding customers is difficult enough as is, so limiting competition in your area can help a company significantly.

This largely depends on your own personal investment goals. Startup investments are traditionally highly speculative, illiquid, and involve a high degree of risk. This means you typically invest hoping for a larger upside on your successful investments, but the majority of startups fail to make a successful exit and provide a return to investors. It’s best to first carefully read the offering circular found here.


LUUM has filed a Form C with the Securities and Exchange Commission in connection with its offering, a copy of which may be obtained here.

DealMaker Securities LLC, a registered broker-dealer, and member of FINRA | SIPC, located at 105 Maxess Road, Suite 124, Melville, NY 11747, is the Intermediary for this offering and is not an affiliate of or connected with the Issuer. Please check our background on FINRA’s BrokerCheck.

DealMaker Securities LLC does not make investment recommendations.DealMaker Securities LLC is NOT placing or selling these securities on behalf of the Issuer.DealMaker Securities LLC is NOT soliciting this investment or making any recommendations by collecting, reviewing, and processing an Investor’s documentation for this investment.DealMaker Securities LLC conducts Anti-Money Laundering, Identity, and Bad Actor Disqualification reviews of the Issuer and confirms they are a registered business in good standing.DealMaker Securities LLC is NOT vetting or approving the information provided by the Issuer or the Issuer itself. Equity crowdfunding investments in private placements, and start-up investments, in particular, are speculative and involve a high degree of risk, and those investors who cannot afford to lose their entire investment should not invest in start-ups. Companies seeking startup investment through equity crowdfunding tend to be in earlier stages of development, and their business model, products, and services may not yet be fully developed, operational, or tested in the public marketplace. There is no guarantee that the stated valuation and other terms are accurate or in agreement with the market or industry valuations. Further, investors may receive illiquid and/or restricted stock that may be subject to holding period requirements and/or liquidity concerns. Contact information below is provided for Investors to make inquiries and requests to DealMaker Securities LLC regarding Regulation CF in general or the status of such investors’ submitted documentation, specifically. DealMaker Securities LLC may direct Investors to specific sections of the Offering Circular to locate information or answers to their inquiry but does not opine or provide guidance on issuer-related matters.

Caleb Naysmith And Issuer Of This Offering Make No Promises, Representations, Warranties Or Guarantees That Any Of The Services Will Result In A Profit Or Will Not Result In A Loss. Any Comments Expressed Herein or on any articles or publications Are Publisher’s Own And Not Intended As Investment Advice Or A Solicitation.

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