Updated: Oct 17
In a celebrated collaborative venture, Legion M, Warner Brothers, and Fathom Events united earlier this year for the 20th anniversary of 'The Lord of the Rings: The Return of the King', releasing it for a one-night-only event across over 1,000 theaters in the US and Canada. The joint venture saw Legion M contribute to theater costs, source bonus content via Lost Odyssey, and spearhead marketing campaigns, with a slice of the ticket sales revenue going their way.
The risk was palpable for Legion M, with the potential loss of time and investment if the movie had flopped. However, the re-release turned triumphant, outgrossing several new releases on its playing night - an astonishing achievement for a quarter-century-old movie available for free to HBO Max subscribers. Due to high demand, Fathom extended the release to a full week, propelling Legion M to a noteworthy six-figure revenue.
The journey commenced as a single-night event in a few hundred theaters but escalated to screenings in more than 1,000 theaters over seven full days, with many sold-out shows. The continued addition of screens and showtimes is a testament to the colossal fan engagement.
Legion M's partnership with Warner Bros, Fathom Events, and Lost Odyssey not only resurrected a cinematic gem on the big screen but also marked a meaningful step in Legion M's endeavor to navigate and innovate within the theatrical release landscape. This successful endeavor has catapulted Legion M to further explore the realm of theatrical events, proposing a potential monthly "Movie Club" for its community members.
As the 20th-anniversary screenings of 'The Return of the King' kick off with roaring applause, Legion M, wearing its pride on its sleeves, invites fans to revel in the epic adventure in theaters. The screenings are more than a nostalgic escapade; they are a bold statement in a time where streaming services dominate, and the pandemic has left theaters longing for such bustling days.
The re-release event has also opened a dialogue on the dynamics of modern-day theatrical releases, especially in the wake of rising streaming services and the disruptive aftershocks of the pandemic. While large entities grapple with the changing tides, agile and innovative firms like Legion M are seizing the opportunity to blend the age-old charm of theaters with fresh, community-driven ventures.
With eyes set on future collaborations and a resolve to revive the communal joy of cinema, Legion M's successful venture is a bright beacon in the shifting sands of film distribution. Legion M is not just celebrating the remarkable revenue from this venture but is also setting the stage for more collaborative, fan-driven cinematic experiences in the near future. Legion M encourages fans to seize this rare opportunity, enjoy the epic tale on the big screen, and to stay tuned for more exciting projects down the pipeline.
Legion M’s Ongoing Equity Crowdfunding Raise
Legion M is a titan in the equity crowdfunding world. The startup boasts over 45,000 shareholders, making it one of the largest, if not the largest, investor bases in the entire industry. By investor count, the startup is matched only by Boxabl and StartEngine, both of which boast 40,000 investors on their cap table, according to their latest raise pages. Legion M is currently in the midst of a Reg A raise on StartEngine and already raised over $3.4 million.
According to Hubtas, Legion M is one of 19 companies in the media and entertainment sector raising through equity crowdfunding currently. Despite substantial equity raises, the founders still own over 60% of the company.